Reflaero emerged from the idea that cyclists should have access to the same technology available to traffic engineers and first responders. Conventional bike reflector technology, known as plastic cube corner reflectors, was developed in the 1950s and not much has changed since then.  

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The micro-prismatic, fluorescent reflective technology used in Reflaero conspicuity markings is the newest and brightest reflective technology available and is combined with designs based on human factors.